AdBuster

I chose this advertisement because I have heard about to many drunk driving accidents.  I chose to put a bottle of Budweiser next to a flipped car because I think seeing the two visuals next to each other may make people think twice when they decide to drink and drive.  Some people even think it is acceptable to get behind the wheel after three or four beers, but it isn’t.  The intended audience for this advertisement is for 15 year olds and older, or for anyone that has started to drink.  I am choosing 15 year olds as the youngest target audience because I think this is when kids are starting to experiment with alcohol.  They do not realize the consequences of having a couple drinks and getting behind the wheel.  

I chose to write Be Wiser next to the different photos because people need to be smarter about drinking and driving.  I tried to cross out the letters within Busweiser because the phrase be wiser is written in the name, but I couldn’t figure out how to edit it.  I don’t think I can say that there is a target audience that I am leaving out unless they are under 15 years old.  But I think that everyone should see any advertisements that involved the dangers of alcohol because it is crucial for everyone to know the consequences of drinking alcohol and getting behind the wheel.  I also think it makes more of a point that I used beer because many people think beer doesn’t get you as drunk as hard alcohol, which is just a ridiculous thought because they can get you equally as drunk.  Showing alcohol next to a flipped car makes peoples emotions go in different directions.  I think the emotion being exploited is aware, surprised, and scared.  Photos like the ones I chose should always make people aware and scared to give them a wake up call.  I think people get surprised because they don’t think that drinking and driving may not be such a big deal, but they are wrong.  People should never drink and drive no matter how little they have drank.